Apple TV take two software update
The movie rentals service and free, massive update to Apple TV were my two favorite announcements from the last MacWorld keynote. I’ve been a big fan of Apple TV and this update makes it even more attractive to me then before.
The update allows Apple TV owners to rent movies, browse photos from Flickr, subscribe to podcast, buy TV shows and music directly form iTunes online store. All without the use of a computer. The fact that I can now do all of this from the comfort of my couch using one slim device in usable and effortless way is something exceptional that only Apple could delivered so far.
What I really like about it now, is that I can rely on Flickr solely to store all my photos and slide show them on all my devices including TV. No need to store them locally on my Mac and synchronize them via iTunes. The same is true for audio and video podcasts which used to eat up quite some space on my hard drive. Not to mention pain it was to synchronize and share them between computers. I can save a lot of disk space and time right now by relying more on the cloud services and live stream my content directly from the web when needed. It would be great to be able to do the same with all my media content including my music library.
Apple TV direct integration with Web based services is something I would like to see happening for more consumer devices. Some people may argue about the lack of openness to other services and possibility to extend the functionality using some sort of SDK. At this point however, I’m willing to trade the lack of it for great user experience Apple made devices offer. Nothing beats Apple TV when it comes to ease of use and convenience.
The only thing I can be a bit disappointed about, is that the movie rentals service is not yet available in Europe. It will be started later on and I can only hope for this to happen sooner then later. Honestly, I was expecting that having in mind all the trouble Apple has had in EU with the iTunes store service. It is hard to blame Jobs for that. He simply needs more time to sort it out.
